The Next Generation of Home Building: Why Your Builder Should be Using Virtual Reality

Published April 1, 2023

LaFollette Custom Home

Virtual Reality (VR) technology is the future of custom home building—whether the industry realizes it yet or not. With VR, custom builders can create immersive experiences that allow clients to visualize and even interact with their future homes before ever breaking ground. Read on to learn more about the benefits of VR in custom home building and how LaFollette can make VR work for you! 

Traditionally, designing a custom home involves creating 2D plans. While these methods are still useful, they lack the ability to provide a realistic sense of scale, depth, and space. With VR technology, home builders can create 3D models of a custom home while also allowing clients to explore it in a virtual environment. This immersive experience enables clients to walk through their future home in virtual reality, helping them to better understand the design by giving them a sense of scale. Throughout this process, clients can think of ways to change plans before construction begins, suggesting changes in real-time.

LaFollette has put VR to the test. The virtual reality tour that LaFollette creates is an immersive experience that helps give clients a realistic appreciation of the height, width, and depth of the spaces that they walk through. This immersive virtual reality tour is very different from video tours—or tours of 360-degree photos—that have been digitally stitched together.

The experience of our virtual reality tour is very realistic and has helped many of our clients make important decisions about their future custom homes before we ever break ground, allowing them to avoid costly mistakes in the long run. They’re able to get a sense of how different materials, colors, and finishes look in their homes, and make changes based on their preferences.

The results of this offering have been more than promising. Of the past 24 clients we have designed and built houses for, 23 made changes to their floor plans that they had not intended to make until they completed the virtual reality walk-through of their house. Some of the changes were minor, more space between the kitchen island and kitchen sink, a location of a window, or an increase in the width of the master shower, all the way up to changes such as adding four feet of width throughout the entire house from front to back!

Harnessing the power of virtual reality can simplify the home-building process. With LaFollette as your partner, you can navigate your virtual home and the custom home-building process with confidence! Give us a call at 979-589-8343 or contact us at for a consultation. 



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