Say “Hello” to LaFollette Custom Homes! 

Published July 28, 2021

We are so excited to officially announce our rebranding as LaFollette Custom Homes! This updated branding reflects our maturation over the past four decades as a luxury custom homebuilder. Along with our new name, we’ll adopt a new logo, website, and email addresses. 

LaFollette Custom Home Builder logo

You might be wondering: why the change? It’s simple: we’re no longer building the same type of homes we built when the company was founded in 1984 as Southwest Homes. We have matured into a luxury custom homebuilder, harnessing state-of-the-art technologies to bring our clients’ dream homes to life! 

Our rebranding communicates this maturation, emphasizing our technological capabilities which are integral to our work as custom-home builders. We can let you walk through your whole home before we ever touch the soil! 

However, don’t expect the things that made Southwest Homes great to go anywhere with this rebranding. Our commitment to building high-quality custom homes in partnership with our fantastic clients isn’t going anywhere – it’s only getting better! 

Nearly 40 years after our founding, we’re even more committed to our people, partners, and our steeped history of building lasting relationships and beautiful custom homes. We want to help you build the home of your dreams while building a relationship with you – if you partner with us, you become a part of the LaFollette Custom Homes Family!  

Ultimately, this rebranding is a dream come true. When our founder Jason first started in the building industry, he noted his son’s interest in his work in hopes that one day he’d be able to establish a multigenerational custom home building business. As LaFollette Custom Homes, we’re officially a family-owned and operated custom home builder – something we’ve worked long and hard to achieve. 

We hope our new look will increase our recognition and general awareness throughout the BCS community and hope to cement ourselves as the go-to-luxury custom homebuilder in the Bryan-College Station area. More than anything, we want folks to know that we’re the premiere partner for those looking to develop the custom-home of their dreams! 

We are thrilled to have finished our rebranding process. Our new name and new look better represent the company we’ve become since our founding. For more info on this change, reach out to us. And if you are looking to develop the custom-built home of your dreams, consider partnering with LaFollette Custom Homes today! 



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